Express your self in full color

Innovative cosmetic concepts, LLC is the inventor and manufacturer of the world’s first dry nail polish strips, employing innovative and proprietary technologies to transform the cosmetics market since its incorporation in 2005, located in Clifton NJ, Totowa NJ.

We believe one brilliant idea can change everything.

We are proud to develop products and a culture that support our mission of inspiring our community to express themselves in full color. From revolutionary real nail polish strips to premium color cosmetics and nourishing hand & nail care, every item in our lineup is expertly formulated and thoughtfully curated to empower beauty lovers everywhere.